Description
INLAB had the mission of promoting its promotional packages for private healthcare services and reaching a well-targeted audience: individuals without health insurance who need to undergo exams and vaccinations.
So, to convey this message, we chose Good Humor. A balanced approach between addressing customers' concerns about not having health insurance and providing the solution of affordable packages from the client. After all, not having insurance isn't the end of the world. In the campaign, we show through exaggerated examples that not having a health insurance plan is not the end of the world.
With integrated OOH communication pieces and live marketing actions, as well as developing and executing campaigns directly within the client's platforms (House in Home), we maintain our creative control and align the entire campaign.
This professional campaign titled ' Not the end of the world' was published in Brazil in March, 2024. It was created for the brand: INLAB, by ad agency: SOU. This Integrated, OOH Outdoor, and Print media campaign is related to the Health industry and contains 4 media assets. It was submitted 22 days ago by Sou Comunicação.
Credits
Advertising Agency: Sou Comunicação, São Luís, Brasil
Account Executive: Joubert Ribeiro
Creative Director: Bruno Sousa
Art Director: Luan Garreto, Bruno Sousa
Copywriter: Alessio Mugnaini
Production: Pâmela França
Studio: Imago Studio
