Not for all. Just for you.

Agency: M&C Saatchi


Skincity is a fast growing online skincare clinic offering professional skincare. A very popular destination, especially for the 'skintellectuals'. In its new international communication concept - Not for all. Just for you - Skincity takes a new approach to skin care advertising. Instead of claiming that all skin care suits everyone, they point out that much is actually completely wrong - if you don't know what your skin needs. "Don't buy everything we sell" is the message.

This professional campaign titled 'Not for all. Just for you.' was published in Sweden in May, 2021. It was created for the brand: Skincity, by ad agency: M&C Saatchi. This Integrated medium campaign is related to the Beauty industry and contains 2 media assets. It was submitted almost 3 years ago.


Advertising Agency: M&C Saatchi, Stockholm, Sweden

Untouched by Light


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