Madalena Santiago. Rescued in 2021 after working for 54 years without getting paid, she said in an interview to a Brazilian TV that she “is afraid of touching white people’s hands”. Madalena is not alone. Forced labor is part of the production chain of the fashion industry, civil construction, farming, mining, besides happening inside families houses. It is about this the campaign #NoForcedLabor that the agency Popcorn has just launched for SINAIT – National Union of Labor Audits. An urgent and necessary message about this evil heritage that still lives among us.

This professional campaign titled '#NoForcedLabor' was published in Brazil in May, 2022. It was created for the brand: SINAIT - National Union of Labor Audits, by ad agency: Popcorn. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 1 year ago.


Advertising Agency: Popcorn, Belo Horizonte, Brazil
Production Company: Criatura Estúdio, Belo Horizonte, Brazil
Art Director: Daniel de Jesus
Copywriter: Leo Sevaybricker
Photographer: Sérgio Carvalho


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