Romania’s employment market lacks trust in young people. So, McDonald’s Romania decided that is time to change that, by reversing the stereotypes that one has about GenZ to prove them the opposite.
We partnered up with one of the most popular young artists in the country, Bruja, and launched a spoken poetry manifesto that reminded people of the #SomethingGood that McDonald has to offer. Reminding everyone that McDonald’s supports young people because young people have the power to change things for the better due to their imagination and enthusiasm.
The commercial is part of the new brand platform” Something good is waiting for you” launched in Romania, in which McDonald’s is committed to proving its social contribution.
This professional campaign titled '#SomethingGood feat. Bruja' was published in Romania in May, 2022. It was created for the brand: McDonald's, by ad agency: DDB Romania. This Film and Integrated media campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago by Roxana.
Advertising Agency: DDB Romania
Creative Director: Roxana Nita
Senior Copywriter: Alexandru Iliescu
Senior Art Director: Ana-Ramona Tanasa
Strategy Director: Ioana Dobrinescu
Strategic Planner: Georgiana Nica
Account Director: Georgiana Rotaru
Senior Account Manager: Carmen Raduta
Production Company: Multi Media Est
Director: Tom Wilson