Newspapers Inside The Newspaper (case study)

Agency: Impact BBDO


For years, people in Lebanon who have publicly criticised the government or political system have been persecuted. Dozens of brave newspapers have been shut down overnight and journalists assassinated. To send a clear message that the press will never be silenced, AnNahar launched the Newspapers-Inside-The-Newspaper Edition – a daily that starts off as AnNahar, but with each spread reveals a previously extinct newspaper brought back to life. Each one was written by the same journalists that were once at the helm of these papers, which were revived to allow people to write what they wanted without fear of persecution.

Awarded Print & Publishing Grand Prix at the Cannes Lions 2023.

This professional campaign titled 'Newspapers Inside The Newspaper (case study)' was published in Lebanon in June, 2023. It was created for the brand: AnNahar, by ad agency: Impact BBDO. This Direct, Experiential, and Print media campaign is related to the Media industry and contains 1 media asset. It was submitted about 1 year ago by LLLLITL.


Client: AnNahar Newspaper.
Advertising Agency: Impact BBDO, Beirut and Dubai.
Design Agency: Impact BBDO Beirut and Dubai.
Production Company: Impact BBDO Beirut and Dubai.
Countries: Lebanon, United Arab Emirates.
Art Director: Rana Sadek.
Associate Creative Director: Dennis Silveira.
Chief Creative Officer: Ali Rez.
Designer: Jithesh Narayanan.
Editor: Abdullah Salhiya.
Executive Creative Director: Joe Abou Khaled, Marie Claire Maalouf.
Executive Producer: Manasvi Gosalia.
Head of Production: Tally Massouh.
Head of Writing: Tarek Bacha.
Junior Copywriter: Neamtallah Alam.
Motion Designer: Geoff Maingi, Karthikeyan Muthukrishnan.
Photographer: Marc Fayad.
Senior Art Director: Anthony Asmar.
Writer: Katie Handfelt, Archna Singh.
Account Manager: Malaika Menon.
Chairman: Dani Richa.
Communications Manager: Sofia Serrano.
Managing Director: Emile Tabanji.
Producer: Rafic Sawaya.

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