Friend For Life

In partnership with Portland agency North, Hydro Flask is showcasing its durable, everyday, on-the-go insulated products that can join any adventure in the Friend for Life campaign. Their gear is up for anything –literally – as the Hydro Flask logo comes to life.

Friend for Life combines live action and animation to bring the playful Hydro Flask logo to life as a little friend who just wants in on the fun. Every Hydro Flask has its own personality to perfectly reflect the owner, told through vibrant colors, add-on stickers and accessories. But what we know now is that the little Hydro Flask logo rambunctiously does what we do when we aren’t looking…kind of like an “Andy’s home!” moment in Toy Story.

In one spot of the Friend for Life campaign, a Hydro Flask is left behind at the gym. The lights go out, and our little friend has a chance to experience a workout, leaping from the bottle to exercise with shoe strings and a 5-pound dumbbell overhead press. Once the owner returns to the gym the next morning, the Hydro Flask is still there waiting for her with ice-cold water inside. Little did she know that her Hydro Flask friend had one heck of a workout.

In the second spot, a group of friends gathers at the beach, leaving their Hydro Flask Carry Out Soft Cooler in the sand. While waiting for the group to return, and enjoy their picnic, the little Hydro Flask logo wastes no time. It pops off of the cooler to go surfing and play fetch with a dog, all while keeping the group of friends’ snacks and drinks ice-cold and fresh.

“The brand has significantly high awareness, but we needed to focus on the reasons to believe – the functions that allow Hydro Flask to support our daily lives – while showcasing the full suite of Hydro Flask products,” says Rebecca Armstrong, Co-Founder, CEO of North. “The performance and dependability of this brand is an important differentiator from other products on the market, so we wanted to really give it that personal connection to consumers.”