Ficha Limpa

New Shoes, Fighting, Date

School: Universidade de Fortaleza


There is a supplementary law called “Lei da Ficha limpa” that avoid people with dirty record to apply for a public office. The campaign was created based in usual situations that make it clear you need to be clean. The ordinary dirty situation of politics in Brazil, the fourth most corrupt country in the world, according to the World Economic Forum, made us stop and think about how we need to make it different.

This student campaign titled 'New Shoes, Fighting, Date' was published in Brazil in May, 2018. It was created for the brand: Ficha Limpa, by ad school: Universidade de Fortaleza. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 6 years ago.


Advertising Agency: Universidade de Fortaleza, Fortaleza, Brazil
Art Directors: Juliano Almada, Lucas Otaviano
Copywriter: Pedro Ximenes


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