Description
Invisible hearing aids, an 80s hit and a happy neighbour. Incognito by Afflelou: an upbeat new spot for French optical and hearing aid retail chain Alain Afflelou has launched. The campaign is by BETC, directed by Rémi Danino.
A stylish gentleman inserts a virtually invisible hearing aid and proceeds to dance around his apartment to the beat of popular French 80s track, “De bonne humeur ce matin” (A good mood in the morning) by Tristan.
When the music cuts unexpectedly, he bangs on his ceiling in disappointment, revealing that the music was coming from his upstairs neighbour all along.
With the aid of Incognito by French optical and hearing aid retail chain Alain Afflelou, customers are able to hear their favourite sounds.
The 20s and 30s TV and online spots from BETC are directed by Rémi Danino with Executive Creative Director Antoine Choque.
This professional campaign titled 'New French TV spot will get you dancing' was published in France in January, 2026. It was created for the brand: Incognito by Afflelou, by ad agency: BETC. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted 18 minutes ago.
Credits
Brand: Incognito by Afflelou
Agency: BETC
Production company: Prose on Pixels
Director: Rémi Danino
Executive Creative Director: Antoine Choque
