Norwegian Air Shuttle

New Destinations, The Kilt

Agency: Volt


How can you get Stockholmers to pay special attention to Norwegian airline’s low prices on flight to Edinburgh? In addition to a traditional campaign we solved this challenge by converting adshells to the lower half of a Scotsman’s body.

This professional campaign titled 'New Destinations, The Kilt' was published in Sweden in May, 2010. It was created for the brand: Norwegian Air Shuttle, by ad agency: Volt. This Ambient medium campaign is related to the Transport industry and contains 1 media asset. It was submitted almost 13 years ago.


Advertising Agency: Volt AB, Stockholm, Sweden
Account Manager: Louise Wallgren
Art Director: Karl Andersson
Copywriter: Petter Nylind
Final Art: Åsa Stjärnquist
Retouch: Staffan Kjellvestad


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