Car manufacturer VW wants to tell people that their new model, Polo, is produced out of 95% recyclable materials. People in Germany are used to recycle glass and paper in huge bins outdoors. The get awareness for this, they made an even bigger bin in the shape of the Polo.
This professional campaign titled 'Polo 95% recyclable' was published in Germany in October, 2010. It was created for the brand: Volkswagen, by ad agency: DDB. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 13 years ago.
Advertising Agency: DDB, Berlin, Germany