In March, airline company Norwegian opened 7 new low fare flight routes to Mediterranean destinations, directly from Landvetter airport in Gothenburg. A campaign in print, online and outdoor media launched the destinations with focus on the low price - now we wanted to do something that conveyed the feeling from these places.
The solution: display the sunny destinations - in scale 1:87. On more than 30 locations around the center of Gothenburg, small groups of suntanned vacationers now enjoy the Mediterranean sun and warm water.
This professional campaign titled 'Miniterranean - Vacation in scale 1 87' was published in Sweden in April, 2011. It was created for the brand: Norwegian Air Shuttle, by ad agency: Volt. This Ambient medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Volt AB, Stockholm, Sweden
Art Director: Karl Andersson
Copywriter: Petter Nylind
Account Director: Louise Wallgren