Norwegian Air Shuttle

Miniterranean - Vacation in scale 1 87

Agency: Volt


In March, airline company Norwegian opened 7 new low fare flight routes to Mediterranean destinations, directly from Landvetter airport in Gothenburg. A campaign in print, online and outdoor media launched the destinations with focus on the low price - now we wanted to do something that conveyed the feeling from these places.
The solution: display the sunny destinations - in scale 1:87. On more than 30 locations around the center of Gothenburg, small groups of suntanned vacationers now enjoy the Mediterranean sun and warm water.

This professional campaign titled 'Miniterranean - Vacation in scale 1 87' was published in Sweden in April, 2011. It was created for the brand: Norwegian Air Shuttle, by ad agency: Volt. This Ambient medium campaign is related to the Transport industry and contains 1 media asset. It was submitted almost 13 years ago.


Advertising Agency: Volt AB, Stockholm, Sweden
Art Director: Karl Andersson
Copywriter: Petter Nylind
Account Director: Louise Wallgren

Anne-Marie Monahan


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.