In 2018, the French school of management Audencia revealed its new slogan: "Never Stop Daring", which reaffirms the essence of its brand internationally: audacity. To accompany this change, Audencia introduces its new brand campaign, symbol of its singularity and its values. Its form is audaciously offbeat, far from a classic corporate film for a (French) school. This movie multiplies historical and contemporary cultural references in a humorous way. This new campaign aims to break the clichés about business schools.
Faithful to its commitment to co-creation, all the background actors are students and staff from Audencia.
This professional campaign titled 'Never Stop Daring' was published in France in January, 2019. It was created for the brand: Audencia, by ad agency: Campus Com. This Digital medium campaign is related to the Education industry and contains 1 media asset. It was submitted about 5 years ago.
Advertising Agency: Campus Com, Nantes, France
Copywriter / Script: Sabine Lieury
Account Manager: Coralie Hardy
Production Company: Sixtine
Producer: Jan Belletti
Director: Tom Evrard
Production Manager: Margot Canton Lamousse
Additional Credits: Frank Dormont, Frédéric Sénard