Description
They say “home is where your heart is,” but what about your home’s “heart”? Which corner of the house serves you the most—the one where everything starts? If you ask IKEA, the answer is simple: the kitchen. The kitchen isn’t just another room; it’s where both the ordinary and the unforgettable moments of life unfold. It’s where we gather, talk, eat, argue and celebrate—where life happens.
Choosing your dream kitchen isn’t just another purchase, it’s a life-shaping decision for the years to come. After all, whatever you’re cooking up in life, it all starts in the kitchen.
This professional campaign titled 'Nehctik' was published in Greece in September, 2025. It was created for the brand: IKEA Greece, by ad agency: The Newtons Laboratory. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 3 months ago.
Credits
Client - IKEA Greece
Title - Nehctik
Advertising Agency - The Newtons Laboratory
Creative Director - Giannis Sorotos
Copywriters - Dionysia Lampadariou, Christos Tsirigotis
Art Director - Markella Plianthou
Account Director - Elissavet Athanassiadi
Account Director - Angleiki Bobou
Account Manager - Evina Vavadaki
Production Company - Picky Productions
Director - Christos Kanakis
D.o.P. - Alexis Kanakis
Editor - Fotis Vasilis
Music & Sound - Rabbeats
