Have You Seen God’s Face Lately?

Spring in Argentina is synonymous with awakening desire. It’s not just about warmer weather: it’s chemistry, sensory stimulation, and a cultural narrative that whispers “wake up, try, dare.” Against this backdrop, Tulipán, Argentina’s leading condom and lubricant brand, together with independent agency Zurda, is launching a bold new campaign with a very local punchline: “¿Hace cuánto no le ves la cara a Dios?” (“When was the last time you saw God’s face?”) — the colloquial Argentine way of describing the ultimate moment of pleasure.

The campaign coincides with the brand’s new line of sex toys and a discount platform offering promotional kits, gifts, and free experiences. In a country facing economic and social challenges, Tulipán doubles down on its mission: to remind people that pleasure matters, it deserves a central place in everyday life, and it should always be lived with respect and care.
“Working on ideas that make us laugh while they communicate is always a win. It creates a contagious energy between agency, client, production team — and if the stars align, with the audience too. Love for a brand starts there: when it’s built with love,” said creatives Nicolás Martínez Wagner and Lucía Abbiati of Zurda Agency.
The launch comes at a paradoxical time: while hypersexualization, overexposure, and limitless access to online porn dominate, sexual desire is actually in decline. Tulipán is addressing this reality with humor and irony — two hallmarks of its brand voice — and with a clear proposition: making pleasure more accessible, affordable, and fun.
“‘Seeing God’s face’ is the most Argentine way of describing ultimate pleasure, and that’s exactly what we want to convey with our new product line. This spring, together with Zurda, we’re also launching Paga Dios (‘God Pays’), a promo offering discounts and free experiences so that more people can enjoy safer and better sex,” explained Victoria Kopelowicz, Tulipán’s Brand Director.
Products at the Core
The campaign introduces Tulipán’s new line of sex toys, designed with safe materials, vibrant colors, and multiple stimulation features. They join the 2-in-1 Gel (massage + lubrication) and the BIG condom — the widest in the Argentine market at 57 mm.
Multiplatform Rollout
Produced by Mamá Húngara and directed by Carmen Rivoira, the campaign spans out-of-home advertising, TVC, digital content, and influencer activations. Its goal: to spark conversation while bringing sexual wellness products to the public with humor, accessibility, and a uniquely Argentine wink.