Description
Heavy feels the head that doesn’t sleep on an IKEA bed.
So heavy, that it could sleep on any other IKEA piece.
But if you have chosen IKEA furniture for any other part of your house or your office, wouldn't it make sense to have chosen it for your bedroom as well?
Inspired by real-life struggles of sleep-deprived dreamers, this series of OOH and social media ads asks: if you’re so tired even a LAGKAPTEN desk looks inviting, isn’t it time for real comfort?
Connect the dots and see, the solution is indeed made by IKEA: beds and mattresses designed for great, uninterrupted rest.
This professional campaign titled 'Wrong Beds' was published in Greece in April, 2025. It was created for the brand: IKEA Greece, by ad agency: The Newtons Laboratory. This Integrated medium campaign is related to the Retail Services industry and contains 5 media assets. It was submitted 8 months ago.
Credits
Client: IKEA Greece
Advertising Agency: The Newtons Laboratory
Creative Director: Giannis Sorotos
Copywriter: Dionysia Lampadariou
Art Directors: Markella Plianthou, Panos Nouveloglou
Photographer: Vasilios Michail
