Sustainable Music
Description
Together with INAVI and Luciano Supervielle, we presented "Sustainable Music for Sustainable Wine."
Based on the sound of sustainable wine glasses, a musical work was created that reached all digital platforms and was also released on vinyl for cultural figures.
The initiative seeks to raise awareness of the Sustainable Viticulture Program, which promotes responsible production in Uruguay, with practices that protect the environment, improve vineyard work, and ensure traceability from the root to the bottle.
This professional campaign titled 'Sustainable music' was published in Uruguay in September, 2025. It was created for the brand: INAVI, by ad agency: Publicis Impetu. This campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 3 months ago.
Credits
Agency: Publicis Ímpetu
Client: INAVI
Campaign: Sustainable Music
Executive Creative Director: Esteban Barreiro
Art Director: Sofía Vázquez
Creative Director: Nicolás Vilche
Account Manager: Agustina Notaro
Copywriter: Paolo Pérez Ramos
Production Company: Hermanos Films
