Moozi

Moozi is VitaDairy’s next generation kids’ milk brand, made from 100 percent imported whole carton fresh milk sourced from the pristine grass fed farms of Tasmania. Built on strict “10 No’s” purity standards, Moozi gives parents peace of mind while offering children a joyful world where nutrition and imagination come together. Every detail is designed to turn a simple drinking moment into a small discovery that supports curiosity, creativity and emotional growth.

The brand identity takes inspiration from Tasmania’s gentle landscapes, translating soft natural contours into an organic wordmark, rounded characters and a warm, expressive visual system. Each product line becomes a small world of its own, from fresh milk to the jelly series, using flexible print production to create varied scenes from a single master layout. This approach keeps shelves lively and engaging while maintaining consistency and trust for parents.

Beyond packaging, Moozi extends into photography, film, digital experiences and promotional gifts, all crafted with the same care and attention to quality. Clean photography highlights real curiosity and connection, while digital assets bring the brand to life through intuitive interactions and gentle motion. Together, these elements form a cohesive brand universe that feels pure, playful and emotionally meaningful, positioning Moozi not just as a milk product, but as a thoughtful companion in a child’s everyday growth.

Scope of Work
Brand Strategy
Brand Experience
Brand Insight
Brand Governance
Brand Identity: Naming, Brand Design System, Character Design, Film & Photography, Digital Experience, Promotion Design, Guidelines
Packaging: Master Design, Matrix Development, Packaging Design