Brain Tank attended Lavina Mall's birthday celebration and created an endless advertising system that operates on the principle of “more, more, more... and more again”

Brain Tank arrived just as the shopping center was celebrating its birthday—with a charity festival, gifts, a car raffle, celebrities, and total festive chaos. Instead of just “watching,” the team came up with an advertising system that makes each activity not the end, but the beginning of the next. In other words, advertising that lives by the principle of endless surprise.
The idea is as simple as the first blow to a piñata — but it works as a complete brand mechanism. All the events planned for the birthday were brought together into a single communication system, where each flight does not end the story, but opens a new one. Advertising that continues itself. A campaign that provokes anticipation: “Okay, so what else have you got in store?”

What did we do?
We created a creative concept called “Kaleidoscope of Impressions” — a format in which all activities work together but are presented in stages.
All campaign materials are based on “experience cards,” where at each stage one card is focused (‘open’) and two remain blurred (“closed”). This creates intrigue and provides a clear communication structure.