Simply Food

HODL Noodle


Earlier this year, in an event that captured the attention of the world, veteran and newbie investors banded together under the r/wallstreetbets forum on popular news aggregator Reddit to trigger a short squeeze of GameStop stocks, causing the big wolves of Wall Street to lose billions of dollars.
For many, this moment represented both a protest against the current economic system and a symbol of a generational change in the culture of investing. Power had begun to shift away from stereotypical stockbrokers and toward the sometimes outlandish, app-empowered inhabitants of the internet - casual investors depicted as sitting in front of dual monitors on the edge of their seats, slurping bowls of ramen noodles while celebrating the fickle market’s epic highs and opportunistic lows.
Among these financial revolutionaries was the team at Simply Food, one of the largest privately-owned food manufacturers specializing in premium vegetarian instant ramen and rice products. Today, in celebration of those pioneering GameStop investors, Simply Food launches a unique instant noodle bowl to commemorate this epic financial event — the HODL NOODLE. Flavored with mushroom, vegetable seasoning and “the painful tears one sheds from HODL-ing,” this limited edition product is a decidedly satirical and tongue-in-cheek meme brought to life – the perfect meal for our internet age.

This professional campaign titled 'HODL Noodle' was published in Vietnam in April, 2021. It was created for the brand: Simply Food, . This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 2 years ago.


Production Company: NVREND STUDIOS


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