The dancing box

Global premium chocolate brand, GODIVA, has unwrapped a new brand identity and global advertising campaign as it gears up for its centenary in 2026.

Founded in Brussels in 1926, GODIVA has long been synonymous with indulgence and craftsmanship. Now, it’s taking this heritage into the future with a refined, contemporary logo, elevated design system, and a global creative campaign anchored by a reimagined portrayal of Lady Godiva – the enduring symbol of elegance, empowerment and timeless sophistication.

The refreshed Lady Godiva represents confidence and modern femininity, expressed through fluid lines and refined details that capture both heritage and forward momentum.

At the heart of the brand reset is the launch of the new Gold collection – a fresh take on GODIVA’s most loved creations – and Truffle collection, blending new designs, flavours and recipes with craftsmanship and storytelling that the brand is known for.

Over a year in the making, the rebrand responds to shifting consumer expectations for brands that blend authenticity with modern relevance. GODIVA’s refreshed look honours its timeless cues of gold and craftsmanship, while introducing a more contemporary aesthetic that resonates across generations.

Designed in partnership with BETC, the new brand identity will roll out across packaging, retail stores and digital experience, setting the new standard for modern luxury in premium chocolate.

The rebrand is part of GODIVA’s growth strategy to expand its global footprint, strengthen its premium positioning and appeal to new audiences.