Samsung Galaxy

The Night We Don't See

Agency: Cheil Vietnam


To showcase the powerful Nightography camera feature of Samsung’s new Galaxy S22 ULTRA, we decided to give it the ultimate test: a night dive in the ocean. We worked together with one of Vietnam’s most famous young ocean explorers, Zen Le and a team of experienced underwater cinematographers to unveil Vietnam's oceanic life after dark. The results were simply mind-blowing.

This professional campaign titled 'The Night We Don't See' was published in Vietnam in February, 2022. It was created for the brand: Samsung Galaxy, by ad agency: Cheil Vietnam. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 2 years ago by Executive Creative Director: Yorgos Giosis of Cheil, Vietnam.


Advertising Agency: Cheil, Vietnam
Executive Creative Director: Yorgos Giosis
Associate Creative Directors: Kevin Beltran, Vu Thu Thuy
Copywriters: Nguyen Ngoc Quynh Thy, Nguyen Huu Thuy Vi, Tran Ngoc Quynh Trang, Nguyen Quang Truong
Art Directors: Do Lan Chi, WonGi Hong
Designers: Dang Ai Co, Hoang To Quyen, Bui Ngoc Phuong Quyen, Ngo Tuan Kiet
Sr Account Director: Thu Thi Xuan Nguyen
Account Director: Hoa Dieu BUI
Director: Tsering Tashi Gyalthang
Dop: Andrew John McLeod
Production House: Clubhouse, Saigon

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