Monster Wheelchair
Agency: VML
Description
An absurd solution to expose the lack of accessibility in Argentina.
During Accessibility Week, we introduced the MONSTER CHAIR, a striking wheelchair with oversized wheels designed to spotlight the ongoing problem of cars blocking ramps in Argentina.
This professional campaign titled 'Monster Wheelchair' was published in Argentina in March, 2026. It was created by ad agency: VML. This Design, Experiential, and Film media campaign is related to the Other and Public Interest industries and contains 1 media asset. It was submitted about 11 hours ago.
Credits
CEO Argentina: Emiliano Galván
CCOs Argentina: Rafael Quijano / Darío González
Chief Client Officer: Gabriela Castenetto
General Account Director: Carolina Graziano
Executive Creative Director: Sofia Cursach / Gustavo Gitmanabitch / Rodrigo Raices
Creative Director: Raquel Chávez
Head of art: Fernando Rossini
Art Director: Macarena Sanchez
Copywriter: Micaela Verly
Integrated Production leader: Josefina Espil
Integrated Producer: Daniela Rivero
Animator: Marina Carranza / Leandro Ramirez
Client: Fundación Jean Maggi
