Description
In the scorching heat of the Philippines, parents often yell "Lalabas yung aircon!" (The aircon will go out!) when a door is left open. While it serves as a warning that cold air is escaping, the phrase literally suggests the machine itself is walking out of the room. This linguistic quirk became the perfect vehicle to solve a business challenge for CoCo.
Filipinos typically see milk tea as a simple craving satisfier. To position the brand as the ultimate cure for summer burnout, the campaign features a surreal film where an exhausted AC unit physically leaves the house to seek relief. The appliance discovers that the coolant it desperately craves is a refreshing CoCo, only to learn the drink is strictly for humans. By personifying a machine's burnout to dramatize the human need for a break, the narrative humorously redefines CoCo from a sweet indulgence into an essential summer cooling system.
This professional campaign titled 'Burnout' was published in Philippines in March, 2026. It was created for the brand: CoCo Fresh Tea & Juice, by ad agency: Gigil. This Film medium campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted about 8 hours ago.
Credits
Advertising Agency: GIGIL
Creative Partner: Badong Abesamis
Creative Partner: Herbert Hernandez
Creative Director: Dana de Leon
Copywriter: Floyd Scott Tiogangco
Copywriter: Tria Casas
Copywriter: Raphe Ramirez
Copywriter: Martin Sarmenta
Art Director: Joaquin Diaz
Art Director: Mil Llanes
Support Lead: Mond Angat
Senior Strategic Planner: Nanais Hernandez
Junior Strategic Planner: Phyllis Ong
Junior Strategic Planner: Joaquin Mercado
Managing Partner: Jake Yrastorza
Group Account Director & Partner: Beverly Lubid
Account Director: Yosh Kikkawa
Account Supervisor: Sean Cu
Account Manager: Regina Pagtalunan
Media Director: Margie Husmalaga
Digital Lead - Rodel Yu
Lead Buyer: Patricia Sy
Media Associate: Maureen Tan
Social Media Analyst: Fritz Dalawampu
Brand (client): CoCo Tea Philippines
General Manager: Larry Evans Tan
Business Development Manager: Charmaine Tan
Production House: Factory O1 Bangkok
Producer: Daphne Ng
Director: Wuthisak Anarnkaporn
Executive Producer: Rungtawan Nanthasaen
Producer: Warunthorn Charnjitkusol
Assistant Director: Mattanee Uajarernsup
1st Assistant Director: Pornpong Wongwatpong
Production Manager: Boonsita Limprasert
Director of Photography: Abhisit Prasongsup
Casting Director: Pornthip Muttisom
Stylist: Thida Rosthip
Location Manager: Nisakorn Ngaosri
Art Director: Wanlop Plumsee
Food Stylist: Grai Alvar (Conserva Kitchen Culinary Consultancy)
Post Producer: Wipawee Khirirat
Editor: Chaleamchon Natipat
Sound Mixing: Arthit Vongmetta (Mellow Tunes)
Colorist: Tuchtram Thientawach
Flame Artist: Suppakorn Thoongsin (One Cool Production)
