On the occasion of the national day against food waste on October 16th, Ushuaia TV has created its own anti-waste activist group acting in the capital city streets so that to make people aware of this general interest issue.
Every week people throw away the equivalent of a full meal. This message was posted on more than 1000 trash cans in Paris.
In addition to what has already been undertaken on the field, a video available on the channel social networks show activists in action on a bin. We have followed them until the end of their show and finally discovered that they converted the bin into a real "food market" using a neon light. In this way, the message refers to the amount of still edible food that we daily throw away.
Our planet's future will also be determined by what is in our plates.
This professional campaign titled 'Mon Assiette, ma planète - Print, Mon Assiette, ma planète' was published in France in October, 2018. It was created for the brand: Ushuaïa, by ad agency: Brand Station. This Print medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 4 years ago.
Advertising Agency: Brand Station, Paris, France
Art Director: Hugo Vénutier
Photographer: William Keo