Facebook Presence hotel

Agency: Dorst & Lesser


Ushuaia Ibiza Beach Hotel has been wowing guests on the White Isle since its opening earlier this year. The innovative hotel, which forms part of the Fiesta Hotel Group portfolio is decked out with the most up-to-date decor and every corridor, bar and bedroom is peppered with distinctive features which range from the exquisitely beautiful, the luxurious to the downright bizarre. So, it’s only fitting that this bang on trend hotel is accompanied by the most cutting edge technology. This week, Ushuaia Ibiza Beach Hotel has announced the launch of their Facebook sharing initiative – a first for the hotel industry. Hotel guests, and everyone who attends the concerts, will be given the option of wearing a slim wristband synchronised to their Facebook profile. Throughout the hotel there will be various points where guests can check in, take pictures or post a status according to where they are positioned in the hotel, simply by swiping their wristband across a sensor. Guests are encouraged to tag themselves in as many pictures as they like and swiping in different locations will post different messages on their Facebook wall such as, ‘Hanging out at the Ushuaïa Ibiza Beach Hotel...Jealous?’

This professional campaign titled 'Facebook Presence hotel' was published in Spain in July, 2011. It was created for the brand: Ushuaïa, by ad agency: Dorst & Lesser. This Ambient medium campaign is related to the Transport industry and contains 1 media asset. It was submitted almost 13 years ago.


Advertising Agency: Dorst & Lesser, Amsterdam, Netherlands
Creative Directors: Robert Withagen, Niels Verhoeven, Niels Oude Luttikhuis
Additional credits: Alfonso Giménez


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