Description
In this radio campaign for Fundación Cardiológica Argentina launched on Mother’s Day, we turned awkward, hilarious, and heart-stopping teen confessions into a wake-up call about heart health. Because if your kid says, “I can’t talk, I got a piercing,” your heart will skip a beat.
Funny on the surface. Serious at heart.
Moms of teens are under a lot of stress, and that stress adds up. Studies show women often miss the signs of cardiovascular disease, even though it’s the leading cause of death among women worldwide.
So laugh. Then check your heart.
It might be time for a cardiologist, not just a calming tea.
Listen. Share. Call your mom.
This professional campaign titled 'Mom's Heart' was published in Argentina in October, 2024. It was created for the brand: Fundación Cardiológica Argentina, by ad agency: BeautifulBeast. This Audio and Digital media campaign is related to the Education, Health, and Public Interest industries and contains 1 media asset. It was submitted 2 months ago by CEO, Creative Chairman: Aldo Quevedo of BeautifulBeast.
Credits
Agency: Beautifulbeast, USA
Client: Fundación Cardiológica Argentina
Director FCA: Ana Salvati & FCA Board of Directors
Chief Creative Officer: Flor Leibaschoff
Exec. Creative Dir: Diego Duprat
Account Supervisor: Victoria Acosta
CW: Thiago Magnini/Mariano Díaz
CEO/Creative Chairman: Aldo Quevedo
PR: Ana Gambacini
Audio: Deaf Mule, Dallas
Exec. Producer, Audio: Victor Macías, Deaf Mule
Senior Sound Engineer: Gio Locatelli, Deaf Mule
