Description
The new Forus campaign emphasises the importance of emotional well-being in the communication of the sports centre.
Alongside the concept: "Come for yourself, leave with a better self", the strategy aims to highlight another benefit beyond just working out: emotional well-being.
This professional campaign titled 'Come for yourself, leave with a better self' was published in Spain in October, 2025. It was created for the brand: Forus, by ad agency: Leo Burnett Madrid. This Film medium campaign is related to the Fitness, Health, and Sports industries and contains 3 media assets. It was submitted 2 months ago.
Credits
Agency: Leo Burnett, Madrid
Brand: Forus
CMO's: Esteban Cabezas y Borja de la Peña
CEO: Ricardo del Campo Donovan
CCO: Gastón Guetmonovitch
Executive Creative Directors: Dani Sáenz and Juan Frías
Creative Director: Carlos Mañas
Creative Team: Maruxa Seoane, Laura Barbeito, Alejandra Baz y Carlos Ramos
Design Director: Quique Roma (DCCT Studio)
Lead designer: Rafael Sánchez
Account directors: María Ferrández y Nuria Pradera
Account executive: Lorena Landau y Belén Felguera
Strategy senior manager: Mallela García
Production team (Prodigious Worldwide): Gustavo Samaniego, Cynthia Ignacio, and Cristian Coca
Production company: Attic
Director: César Conti
Executive producer: Rafa Endeiza
DOP's: Jorge Roig and Diego Cabezas
