In 2023, Argentina was facing a period of severe stress and uncertainty. The situation was so volatile that it seemed like every day brought news of the value of money decreasing, political maneuvers, and other factors that were causing widespread concern among the people. This has only been made worse by the upcoming presidential elections, which have added to the uncertainty and left many feeling anxious and worried.
However, amidst all of this turmoil, there is some good news. The Fundación Cardiológica Argentina (Argentine Cardiology Foundation) has partnered with Maimónides University to create the Cardiac Risk Index - the first algorithm in the world that can measure and predict the risk of heart attacks in the country based on exposure to daily news about the economy and elections.
By using this index, Argentines can take control of their heart health and stay informed about any potential risks. The Cardiac Risk Index has been adopted by news outlets, which use the information provided by the campaign to inform their audiences about the risks of heart disease every morning.
This campaign has been highly successful, leading to an increase of more than 20% in consultations with cardiologists, more than 35% of Google searches for the term "heart attack," and $40M in earned media.
By staying informed and taking advantage of this powerful tool, the entire country could protect themselves and their loved ones from the risks of heart disease and maintain their well-being during these stressful times.
This professional campaign titled 'Cardiac Risk Index' was published in Argentina in September, 2023. It was created for the brand: Fundación Cardiológica Argentina, by ad agencies: BeautifulBeast and MDS Digital. This Digital medium campaign is related to the Health and Other industries and contains 2 media assets. It was submitted 12 days ago by CEO, Creative Chairman: Aldo Quevedo of BeautifulBeast.
Agency: Beautifulbeast, USA
Client: Fundación Cardiológica Argentina
President FCA: Ana Salvati
Responsible for Client: FCA Board of Directors
Chief Branding Officer: Salma Gottfried
Account Supervisor: Viti Acosta
Chief Creative Officer: Flor Leibaschoff
Exec. Creative Dir: Diego Duprat
CW: Thiago Mangini/Damian lovachini
Art Director: David Nuñez/Mariano Diaz
Chief Digital Officer: Mauricio Del Castillo
CEO: Aldo Quevedo
Director of PR: Ana Gambacini
Technology Agency: MDS Digital
Digital Creative Strategist: Lucas Cardona, MDS Digital, Bogotá
Senior Tech Lead: Fernando Torres, MDS Digital, Bogotá
Production: Latina Studio, Bogotá
Editor: Diego Panich
Music: Mixto, Miami
Composer: Carlos Maya
Audio: Deaf Mule, Dallas
Exec. Producer, Audio: Victor Macías, Deaf Mule
Senior Sound Engineer: Gio Locatelli, Deaf Mule