Sing the news - Real-time radio campaign
Description
In 2023, Argentina faced a period of unprecedented stress and uncertainty. The value of money was decreasing, political maneuvers were rampant, and the upcoming presidential elections only added to the anxiety and worry of the people. The situation was dire, and something needed to be done.
But amidst all this chaos, there was a glimmer of hope. The Argentine Cardiology Foundation partnered with Maimónides University to create the Cardiac Risk Index - a revolutionary algorithm that measures and predicts the risk of heart attacks based on daily exposure to news about the economy and elections.
To combat the stress that was taking a toll on the people of Argentina, the Foundation partnered with radio stations and the renowned group Fábrica de Canciones to create songs with the most heart-stopping news of the day. These radio spots were created in real-time, every day, to put a smile on people's faces during these trying times.
We urged listeners to join us in reducing the levels of stress and anxiety in Argentina because we can all come together to care for our hearts and well-being.
This professional campaign titled 'Sing The News' was published in Argentina in September, 2023. It was created for the brand: Fundación Cardiológica Argentina, by ad agencies: BeautifulBeast and MDS Digital. This Audio and Digital media campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted 2 months ago by CEO, Creative Chairman: Aldo Quevedo of BeautifulBeast.
Credits
Agency: Beautifulbeast, USA
Client: Fundación Cardiológica Argentina
Director FCA: Ana Salvati & FCA Board of Directors
Account Supervisor: Victoria Acosta
Chief Brand Officer: Salma Gottfried
CW: Thiago Mangini
ECD: Diego Duprat
CCO: Flor Leibaschoff
CEO/Chairman: Aldo Quevedo
PR: Ana Gambacini
Music: Fábrica de Canciones
Audio Post: Pappamusic Argentina & Deaf Mule, Dallas
