As part of the celebrations for Leite Moça’s 100th anniversary in the country, the brand that is synonymous with the category will use the space on its cans that is usually reserved for the iconic milkmaid to tell the sweet stories of six Brazilian women. The initiative is part of the campaign "100 Years of Leite Moça. Everything that can go right will go right." Real women who helped build this brand that is so beloved by all Brazilians will be the new protagonists for Leite Moça, including Dona Sônia, Bia, Gabriela, Angela, Tia Bena and Terezinha with her daughter Amanda. The special edition cans are illustrated by Débora Islas.
This professional campaign titled 'Moça 100' was published in Brazil in June, 2021. It was created for the brand: Leite Moça, by ad agency: FCB. This Design medium campaign is related to the Food industry and contains 7 media assets. It was submitted almost 2 years ago.
Advertising Agency: FCB Brasil
Creative: André Mezzomo, Amanda Fonseca, Anna Martha, Bibiana Saldanha, Bruna Pastorini, Carolina Andrade, Catarina Fortes, Daniel Rodrigues, Deborah Vasques, Elton Longhi, Fabio Freitas, Fabio Simões, Fabiola Toschi, Fernanda Geraldini, Jaqueline Camargo, Julia Poloni, Julia Teodoro, Juscelino Vieira Lima, João Lacerda, Luiza Sá, Paulo Moraes, Pedro Quintão, Pedro Lazzuri, Rafael Martins, Ricardo John, Renata d’Avila, Renata Reigota, Talitha Cardozo, Thea Rodrigues, Vinnicius Vespoli
Illustration: X Crew
Illustrator: Débora Islas