Burger King Indonesia has been hiring Deaf employees since 2018, and they realized that they've been missing great talents this whole time. They wanted other companies to experience it by inviting them to do the same. However, until today, the Deaf community is not the preferable employee candidates because sign language is not accessible to many in Indonesia. Very few human resources managers, officers, and employees have knowledge in sign language.
So, Burger King launched the first Indonesian Sign Language (BISINDO) font on the International Day for People with Disabilities, available for the recruitment managers and officers, even everyone to download for free in https://sunyibersuara.id.
This professional campaign titled 'Font of the Silent' was published in Indonesia in December, 2020. It was created for the brand: Burger King, by ad agency: &friends. This Design medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 2 years ago by Creative Lead: Clarissa of &friends.
Advertising Agency: &friends, Jakarta, Indonesia