Mobilize Duo, just what you need.

Agency: Razorfish


How do you help Mobilize, an unknown electric car brand, to introduce itself and take over the category conversation? To provoke social debate, we created a clever billboard campaign proudly displaying life-sized new Mobilize Duo alongside large empty spaces, with headlines challenging our audience to think about the 'space' that cars take up in our society.

With this arresting visual trick, we not only intrigued our audience, but also literally demonstrated how Mobilize is tackling that space, from matters of environment and sustainability to cars' physical footprint, injecting a hit of fresh air into the city with the smart solutions it's been waiting for.

This professional campaign titled 'Mobilize Duo, just what you need.' was published in France in October, 2022. It was created for the brand: Mobilize, by ad agency: Razorfish. This OOH Outdoor medium campaign is related to the Automotive industry and contains 4 media assets. It was submitted over 1 year ago.


Advertised brand: Mobilize

Advert title: Mobilize Duo, just what you need.

Advertising Agency: Razorfish, Paris
Creative Director: Frédéric Roux
Creatives: Fabien Moussart, Christophe Provost, Benjamin Leloutre.

Client Service Director: Marie Peltier
Account Director: Christelle Aubin
Strategist: Pierre-Henry Camboli

Social Media Manager: Didier Rogéré
Community Manager: Jules Moulin

Electoral Commi...


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