Being able to take your own music with you on the go used to be a struggle, so many consumers in Spotify’s target audience have fallen into the habit of simply switching on the radio. Today, you can take your music anywhere with Spotify. To remind them of the value a great mix can add to any drive, we’re taking them on a trip down memory lane by bringing back the CD mixtape. We’ll send them to current Spotify users, as well as put up kiosks offering $1 mixtapes to capture a wider audience. The nostalgia of a physical mixtape will bring them back to a time when they put in the work to have a custom mix, and show that with Spotify, it’s now easier than ever.
This student campaign titled 'Mixtape' was published in United States in May, 2020. It was created for the brand: Spotify, by ad school: The University of Alabama. This Integrated medium campaign is related to the Music industry and contains 1 media asset. It was submitted over 3 years ago by Director, Minerva - Creative Portfolio Program: Barry of The University of Alabama.
Advertising School: The University of Alabama, Tuscaloosa, United States of America
Copywriter: McKenzie Woodall
Art Directors: Rachel Williams, Bentley Harden