Description
Lay’s asked us to create a “culturally relevant campaign that will be buzz-worthy and strengthen Lay’s brand distinction.” This would do it.
This student campaign titled 'BLay's' was published in United States in May, 2020. It was created for the brand: Lay's, by ad school: The University of Alabama. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 4 years ago by Director, Minerva - Creative Portfolio Program: Barry of The University of Alabama.
Credits
Advertising School: The University of Alabama, Tuscaloosa, United States of America
Copywriter: McKenzie Woodall
Art Director: Claire Sweeney
