Burger King is known for their boundary-pushing campaigns, often taking on organizations such as McDonald's. We decided to give the clown a break (for now) and use that same disruptive spirit for good. The Free-Speech Whopper is a direct response to One Million Moms’ boycott of Burger King over the use of the word “damn” in a recent ad campaign. One Million Moms, whose parent company is classified as a hate group by the SPLC, has a long-running history of attempting to silence those with views that differ from their own. They are notorious for targeting members of the LGBTQ+ community, or in this instance, freedom of expression. We believe that Burger King has the power to fight back, while simultaneously delivering a fun and memorable experience to their loyal customers.
This student campaign titled 'The Free-Speech Whopper' was published in United States in May, 2020. It was created for the brand: Burger King, by ad school: The University of Alabama. This Integrated medium campaign is related to the Food industry and contains 6 media assets. It was submitted over 3 years ago by Director, Minerva - Creative Portfolio Program: Barry of The University of Alabama.
Advertising School: The University of Alabama, Tuscaloosa, United States of America
Copwriter: Blake Rozas
Art Directors: Ramsey Chandler, Isabella Hardt, Rachel Williams