ADVERTISING

Burger King

The Free-Speech Whopper

School: The University of Alabama

Description

Burger King is known for their boundary-pushing campaigns, often taking on organizations such as McDonald's. We decided to give the clown a break (for now) and use that same disruptive spirit for good. The Free-Speech Whopper is a direct response to One Million Moms’ boycott of Burger King over the use of the word “damn” in a recent ad campaign. One Million Moms, whose parent company is classified as a hate group by the SPLC, has a long-running history of attempting to silence those with views that differ from their own. They are notorious for targeting members of the LGBTQ+ community, or in this instance, freedom of expression. We believe that Burger King has the power to fight back, while simultaneously delivering a fun and memorable experience to their loyal customers.

This student campaign titled 'The Free-Speech Whopper' was published in United States in May, 2020. It was created for the brand: Burger King, by ad school: The University of Alabama. This Integrated medium campaign is related to the Food industry and contains 6 media assets. It was submitted over 3 years ago by Director, Minerva - Creative Portfolio Program: Barry of The University of Alabama.

Credits

Advertising School: The University of Alabama, Tuscaloosa, United States of America
Copwriter: Blake Rozas
Art Directors: Ramsey Chandler, Isabella Hardt, Rachel Williams

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.