ADVERTISING

Spotify

Grand Theft Audio

School: FIT

Description

During the pandemic, people are no longer commuting to work, and instead they have taken their driving to Grand Theft Audio - hitting 140million copies sold in 2020. However our research shows players are already fed up with the in-game radio. So what if Spotify could bring Your Daily Drive, a playlist composed of tailored podcasts, news, and music into the game? Introducing Grand Theft Audio.
Now, players can switch on Your Daily-Drive whenever they hop in a virtual car. To get more users to turn on Spotify while driving their actual car, we’ll combine real driving data with GTA data to create a monthly wrapped featuring achievement badges that participants can share on social media. Grand Theft Audio has the ability to reach millions of drivers, whether it’s in their GTA Dinka or their Honda.

This student campaign titled 'Grand Theft Audio' was published in United States in May, 2021. It was created for the brand: Spotify, by ad school: FIT. This Integrated medium campaign is related to the Gaming, Music, and Recreation, Leisure industries and contains 1 media asset. It was submitted about 1 month ago by Margaret Panoti.

Credits

Advertising School: FIT, New York, United States of America
Experience Designer: Margaret Panoti
Art Director: Din Terpuni
Art Director: Yuliya Kosheeva
Copywriter: Ethan Sims

ADVERTISING

iStock Essentials

An iphone 11 screen showing spot...

Artist: Avid Photographer. Travel the world to capture moments and beautiful photos. Sony Alpha User

iStock Signature

Spotify on iPhone 6

Artist: hocus-focus

iStock Signature

Music streaming

Artist: GoodLifeStudio

iStock Essentials

Male hands holding a smartphone ...

Artist: Bence Bezeredy

iStock Essentials

An iphone 11 screen showing spot...

Artist: Avid Photographer. Travel the world to capture moments and beautiful photos. Sony Alpha User

iStock Signature

Spotify on iPhone

Artist: hocus-focus

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.