Gen Z looks to Spotify for all their audio needs, and Spotify is on its way to becoming the World’s Audio Network by launching its audiobook collection. However, Gen Z’s short attention span makes it hard for them to catch interest in long-form audio storytelling. So, let’s create a new immersive experience to get Gen Z hooked on audiobooks.
This student campaign titled 'Spotify Soundscapes' was published in United States in March, 2022. It was created for the brand: Spotify, by ad schools: Syracuse University and The Newhouse School. This Integrated medium campaign is related to the Electronics, Technology and Recreation, Leisure industries and contains 1 media asset. It was submitted 6 months ago by Student : Emily Bright of Syracuse University.
Advertising School: Syracuse University, The Newhouse School , Syracuse, NY , United States of America
Art Director: Emma Michelson
Copywriter: Emily Bright
Voice Over: Moriah Humiston