Problem: While a majority of Gen Z’ers choose Spotify, they continue to perceive our platform as a strictly music streaming platform.
Insight: Gen Z’ers are more likely to listen to audiobooks while they complete their daily tasks.
Big Idea: Spotify promotes audiobooks in Gen Z hotspots to help find them an audiobook to listen to that fits perfectly into their busy days.
This student campaign titled 'Tailored Tales' was published in United States in March, 2022. It was created for the brand: Spotify, by ad school: S.I. Newhouse School of Public Communications. This Integrated medium campaign is related to the Electronics, Technology, Music, and Other industries and contains 1 media asset. It was submitted over 1 year ago by Art Director: Victoria Lin of Syracuse University, The Newhouse School.
Advertising School: S.I. Newhouse School of Public Communications, Syracuse, NY, United States of America
Art Director: Victoria Lin
Copywriter: Hannah Nolan
Professor: Mel White