Mind Your Behind

Abbott, the global healthcare leader, today launched “Mind Your Behind,” a new Cologuard Plus® awareness campaign featuring baseball legend and three-time MVP Albert “The Machine” Pujols and catcher for the Seattle Mariners Cal “The Big Dumper” Raleigh to encourage adults to prioritize colorectal cancer screening.

Baseball fans have long had a fascination with players’ backsides—including tight uniforms, “cheeky” nicknames and viral conversations about the game’s most famous butts. Abbott is channeling that attention toward something far more important: raising awareness of colorectal cancer screening. Colorectal cancer screening should begin at 45 for average risk adults2, yet as many as 60 million eligible Americans remain unscreened.1

Through a series of humorous videos shared in English and Spanish, Pujols and Raleigh use their well-known personas to deliver an important health message: adults should start screening for colorectal cancer at age 45² and can use Cologuard Plus as a simple use-at-home screening option. The campaign launches as Pujols, 46, has reached the recommended screening age and is encouraging others to prioritize their health and "mind their behind."

“Taking care of my health has always been important to me, and now that I’m in my mid-40s, colorectal cancer screening is part of that effort,” said Albert Pujols, Future Hall of Famer. “I know colorectal cancer is not something everyone wants to talk about, but that’s why I wanted to be part of this campaign. If a little humor gets people my age thinking about screening and letting them know about a test that they can fit into their everyday lives and use at home, that’s a good thing.”

Colorectal cancer screening can help find cancer in its earliest stages, when there are often no symptoms and treatment can be most effective.2 For adults 45 and older at average risk, the American Cancer Society guideline recommend Cologuard Plus® as a preferred stool-based screening option every three years.3 The noninvasive test can be used at home in about 15 minutes6 and sent to a lab for results. It doesn't require any special preparation or dietary changes.4 The FDA-approved Cologuard Plus® test detects 95% of colorectal cancers3 which is similar to a colonoscopy, as seen in separate studies.5 When colorectal cancer is found early, 90% of patients survive five years or more after diagnosis.7

“As a catcher, I’m used to people paying attention to what happens behind the plate. This campaign is a fun way for me to move their attention from that to something much more important,” said Cal Raleigh, catcher for the Seattle Mariners. “Colorectal cancer screening is not always an easy topic to discuss, but I hope this campaign encourages adults 45 and older to talk with a healthcare provider and find out if Cologuard Plus is right for them.”

“Colorectal cancer screening is serious, but how we talk about it doesn’t always have to be,” said Jake Orville, Abbott’s Senior Vice President, Cancer Diagnostics. “We want to make screening easier to talk about and, more importantly, easier to act on. Cologuard Plus gives adults 45 and older at average risk an effective, noninvasive option they can use at home, and this campaign gives us a fun, unexpected way to encourage more people to get screened.”

Adults aged 45 or older who are at average risk for colorectal cancer should talk with their healthcare provider about the screening option that is right for them.1 To learn more about colorectal cancer screening starting at age 45, Cologuard Plus, and the “Mind Your Behind” campaign, visit Cologuard.com/baseball.

See the full press release here: https://abbott.mediaroom.com/2026-10-13-Abbott-launches-Mind-Your-Behind-campaign