In a world captivated by the allure of high-tech innovations, we invite you to take a journey into the realm of the low-tech marvel. This is a story of how the simplest of solutions can yield the most profound results.
In Thailand, we faced a challenge - the misconception surrounding the importance of muscle among the elderly population.
Market surveys told us that if people understood the importance of muscle, we could make a real difference. But we had a fundamental requirement: keep it low-tech.
We needed a solution that was brilliantly simple, one that required no advanced technology or substantial investments.
And then, we had an epiphany - "the Sock Tech"
We asked our target audience to do what they already do every day - putting on a sock. If they could do it while standing without any problems, it meant their muscle strength was still good.
We also leveraged the power of online influencers and engaging online content. This cost-effective, low-tech strategy helped us reach millions.
And the results were nothing short of remarkable:
51% of the entire population engaged by our campaign
A staggering 105 million impressions made.
Sales skyrocketed with a remarkable 33% Year-on-Year increase.
But our impact goes beyond the numbers. Our campaign has become a part of family bonds, a cherished tradition in family group chats.
We've not only created results but heartfelt connections that truly matter.
In a world mesmerized by cutting-edge technology, we've shown that sometimes, the most ingenious solutions are refreshingly low-tech. This is the power of the "Sock Tech" - proof that with simplicity and innovation, you can achieve extraordinary results.
"Ensure Gold - Stronger Together, One Simple Step at a Time in a low-tech world.”
Ensure Gold - Because we're stronger together, one simple step at a time, in a low-tech world.
This professional campaign titled 'The Sock Tech' was published in Thailand in August, 2023. It was created for the brands: Abbott and Ensure, by ad agency: Brilliant & Million. This Digital medium campaign is related to the Health industry and contains 2 media assets. It was submitted 3 months ago by Titipun Tubthong.
Digital Agency: Brilliant & Million
Chief Executive Officer: Sorada Sonprasit
Chief Executive Officer: Paruj Daorai
General Manager: Thanaporn Chankitmunkong
Head of Creative: Titipun Tubthong
Deputy Executive Creative Director: Prathan Udomsubvong
Creative Director: Kaiwan Teanngam
Creative Group Head: Chidchanok Nilrat
Copywriter: Chidchanok Nilrat
Art Director: Usa Phongpukpanit
Account Director: Tida Vibulvanich, Wutcharapon Putyon
Account Executive: Kanitta Chartpong, Suweeraya Supaprasert, Thanita Wangthong
Head of Strategy: Vibhu Harnvarakiat, Chulanee Sirisaengtaksin, Sichol Wongsalangkul
Media: Kanokrat Bovorn
Media: Chakrit Prawanpatkul
Designer: Worawut Preechapunyakul