ADVERTISING

Hassan Allam Properties

Where A Part of You Always Stays

Agency: SDWORKS

Description

On the last day of summer, as friends and families across generations close up their chalets on Egypt's North Coast, the conversations they share become a love letter to a place that never really leaves us.

Luxury real estate films usually sell the same moments: open space, quiet mornings, coffee by the sea, and beach nights. Where a Part of You Always Stays looks away from all of that and toward the one moment nobody advertises, which is the last day. For generations of Egyptians, the North Coast isn't just a place. It's a season of our lives. We grow up there, make lifelong friends there, fall in love there, and grow older there, one summer at a time.

Yet the moment that holds all of those memories together is rarely shown. Set at Swan Lake North, the film moves between several families and groups of friends, young and old, on the day they close their chalets. Suitcases are half-packed, furniture is being covered, and Cairo is waiting. As they pack, their conversations cross generations. They are unscripted and improvised, because these conversations already belong to all of us. Someone doesn't want to leave. Someone already misses the version of this place from three months ago. There's talk of love, of the future, and of what life will look like once everyone is back in the city. We didn't need to write these words. We only needed to listen.

The world around them wasn't fabricated either. The film was shot among the real people of Swan Lake North, on the beach, by the pool, and along the walkways. The place is already alive with real lives and real summers, so it didn't need to be performed. It only needed to be witnessed.

The result isn't an advertisement for a destination. It is a portrait of a feeling every Egyptian who has ever spent a summer in the Sahel will recognize: the quiet ache of leaving somewhere you love, knowing you'll return. Summer ends, but what it leaves behind stays with us forever.

This professional campaign titled 'Where A Part of You Always Stays' was published in Egypt in October, 2026. It was created for the brand: Hassan Allam Properties, by ad agency: SDWORKS. This Audio, Experiential, and Film media campaign is related to the Hospitality, Tourism, Movies, and Real Estate industries and contains 1 media asset. It was submitted about 2 hours ago.

Credits

CREATIVE STUDIO: SDWORKS, Cairo Egypt
PRODUCTION HOUSE: SDWORKS, Cairo Egypt
DIRECTOR: Ahmed Saad
CREATIVE DIRECTION: Alina Papova · Rawan el Tandabwy · Amina Farouk · Maya Farouk · Mai Hisham · Rana El Sherif · el Antably · Sara Sherif
SCRIPT & DIALOGUE: Ahmed Saad · el Antably · Rana El Sherif
DOP: Omar Zaki

PHOTOGRAPHER: Baker Khairy
RODUCTION COMPANY: SDWORKS
PRODUCER: Hassan
PRODUCTION MANAGER: Mohamed Fattouh · Adham Saleh · Bahaa Mohamed
1ST AD: Alina Papova · Rawan el Tanbadwy
2ND AD: Amina Farouuk · Maya Farouk
SCRIPT SUPERVISOR: Rana El Sherif
LOCATION MANAGER: Mohamed Fattouh

DOP: Omar Zaki
1ST AC: Abd Allah El Araby
2ND AC: Mahmoud Emam
CAMERA — 2ND UNIT
CAMERA OPERATOR: Mohamed Tamer
1ST AC : Osman Faza
2ND AC: Mido

LIGHTING & GRIP
GAFFER: Ahmed Gamal
BEST BOY ELECTRIC: Mounir Nabil
CHIEF ELECTRIC:c Mohamed Loulou
KEY GRIP: Adham El Zr
BEST BOY GRIP: Ibrahim Elzzr

STYLIST: Mai Hisham · Sara Sherif
HAIR & MAKEUP: Jana Mahanaa

SOUND ENGINEER: Ashraf Negm El Din
BOOM OPERATOR: Mohamed Tharwat
SOUND ASSISTANT: Hossam Abd El Satar

EDITED BY: el Antably
COLOR GRADING: Alina Papova
SOUND DESIGN & MIX: el Antably
MUSIC: el Antably

CLIENT: Hassan Allam Properties
Chief Marketing & Commercial Properties Officer: Ehsan Faizy
Marketing Associate Director : Youssef Roshdy
Marketing Associate Director: Ahmed Talaat
Marketing Communication Lead Manager: Nayera Elzaki
Marketing Associate Manager: Aleya Badr

ADVERTISING

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