Description
Over R2 billion was lost in the VBS Mutual Bank scandal, affecting ordinary South Africans and quickly fading from public attention.
INSIGHT
People no longer react to corruption the way they used to. When stories feel distant, they are ignored or forgotten.
EXECUTION
We brought VBS back to life as a real digital bank and invited people in with the promise of high returns, then revealed the truth and the human cost behind the scandal.
This professional campaign titled 'The Truth About Banking' was published in South Africa in October, 2026. It was created for the brands: CANAL+ and Showmax, by ad agency: Distrikt9. This Content, Digital, and Experiential media campaign is related to the TV and Streaming Promos industry and contains 2 media assets. It was submitted about 3 hours ago by Distrikt9: Distrikt9.
Credits
Agency: Distrikt9
Production Company: Ideacandy production
Executive Creative Director:
Thule Ngcese, Sifiso Nkabinde
Creative Director: Akona Golimpi
Agency Art Director: Nhlanhla Eland
Writer: Katlego Kotu
Designer: Nhlanhla Eland
Illustrator: Nhlanhla Eland
Strategist: Elam Ngcese, Sibusile Nkabinde
Account Manager: Lufuno Makungo
Information Architect / UX Design: Thule Ngcese, Sifiso Nkabinde
