Mother and daughter

Agency: BBA Ecuador


An emotive story that exposes the power of true love between a mother and daughter, through the affection that transcends time. It demonstrates that what mothers give strengthens and transforms until it becomes indestructible.

Even as the burden of caring for a fragile being grows heavier, love keeps her bonded with the woman of her life.

This professional campaign titled 'Mother and daughter' was published in Ecuador in May, 2024. It was created for the brand: Abbott, by ad agency: BBA Ecuador. This Content, Digital, and Film media campaign is related to the Health and Pharmaceutical industries and contains 2 media assets. It was submitted 18 days ago.


Creative General Director and film director: Bryan Recalde
Director Asist: Luis Barrera
Creative: Veronica Castro
Photography Direction: Diego Molina
Gaffer: Adrián Celi
Editing: Wilson Caguana
Executive Direction: Francisca Frish
Production: Gisselle Macías and Nicole Padilla
Art: Javier Jaramillo
Makeup: Paula Barba
Actress: Andrea Guerra
Actress: Fanny Fernandez
Art Director: Edwin Simbaña
Casting: Nahomi Nuñez (Black Casting)
Casting: Piera Savarese
Casting Asist: Jaisam Naim
Location : Nahomi Nuñez
Musicalization Rights Procedures: Jania Bowen
Special Thanks: Luis Velásquez, David Carrillo and Lupe Maldonado
Creative House: BBA
Independent Producer: Fabryca.



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