Milk is not just for children

Agency: Mosaicoon


Milk is not just for children: this is the concept of the viral campaign launched by Assolatte (The Italian Association of Milk Producers). Its main objective is to encourage teenagers and young adults to drink milk, a behaviour usually associated with children.

This professional campaign titled 'Milk is not just for children' was published in Italy in July, 2013. It was created for the brand: Assolatte, by ad agency: Mosaicoon. This Ambient medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 10 years ago.


Advertising Agency: Mosaicoon + Orange, Italy
Creative Director: Nicola Morello
Art Directors: Alessandro Albanese, Gianluca Scuderi
Copywriter: Davide Iacono
Client Service Director: Pietro Sorce
Account: Fabiana Cumia
Agency Producer: Annalisa De Simone
Head of Seeding: Marco Imperato
Seeders on project: Gabriella Trapani


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