After Hawai, San Fransisco, Berlin and more, the popular Color Run was also held in Amsterdam this year. During this 5K race, runners start out dressed in white and end up covered in colourful powder. Flexa, the leading paint brand in Holland, wanted to stand out during this fun run, to spread their message: ‘Let’s Colour’. They did this using a specially fabricated Flexa T-Shirt. How it worked? The more colour, the more the Flexa logo and payoffshowed up.
This professional campaign titled 'Let’s Colour' was published in Netherlands in July, 2013. It was created for the brand: Flexa, by ad agency: Etcetera. This Ambient medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: Etcetera, The Netherlands
Creatives: Vanessa Burgmans, Billy Witbraad
Creative Directors: Peter van Leeuwen, Ben Imhoff
Campaign manager: Marie-Louise Diekema
Account: André Koster
Social Media strategy: Mark de Leeuw
Director: Nina Aaldering
Director of Photography: Justin Bodenkamp
Music: Niels den Otter
Editors: Dennis Floor, Naomi Bais