ADVERTISING

Flexa

Let’s Colour

Agency: Etcetera

Description

After Hawai, San Fransisco, Berlin and more, the popular Color Run was also held in Amsterdam this year. During this 5K race, runners start out dressed in white and end up covered in colourful powder. Flexa, the leading paint brand in Holland, wanted to stand out during this fun run, to spread their message: ‘Let’s Colour’. They did this using a specially fabricated Flexa T-Shirt. How it worked? The more colour, the more the Flexa logo and payoffshowed up.

This professional campaign titled 'Let’s Colour' was published in Netherlands in July, 2013. It was created for the brand: Flexa, by ad agency: Etcetera. This Ambient medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 9 years ago.

Credits

Advertising Agency: Etcetera, The Netherlands
Creatives: Vanessa Burgmans, Billy Witbraad
Creative Directors: Peter van Leeuwen, Ben Imhoff
Campaign manager: Marie-Louise Diekema
Account: André Koster
Social Media strategy: Mark de Leeuw
Director: Nina Aaldering
Director of Photography: Justin Bodenkamp
Music: Niels den Otter
Editors: Dennis Floor, Naomi Bais

Cartagena Music...

ADVERTISING

iStock Essentials

Close up on an activated virtual...

Artist: funnelbox

iStock Signature

Digital Avatar / Artificial Inte...

Artist: blackdovfx

iStock Signature

Senior man using wireless techno...

Artist: alvarez

iStock Essentials

Man Turns On Smart Speaker that ...

Artist: gorodenkoff

iStock Signature

Smart AI speaker concept

Artist: PonyWang

iStock Essentials

smart home assistant

Artist: lucadp

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.