Miacare-Chapter of good at eyes skill

Agency: Heartbeat Creative Lab


In the competitive market of Taiwan, most brands emphasize their highly water content. We want to focus on the “Full-piece High Oxygen Permeability” without losing any water content a unique point for Miacare, which had always been in a disadvantaged position, to stand out!

Help making the long-term disadvantaged brand attract attentions with its unique point of “Full-piece High Oxygen Permeability” within four weeks, we invited KOC to post and share hand-painted notes, hand-painted tattoo stickers, videos, community interactive creative activities, and knowledge-based popular science. Increasing the brand visibility in a short period of time.

It has obtained 610,230 followers, a total of 25,412 interactions, and 584,181 exposures in Dcard media, a young group in Taiwan within only four weeks. It was reported in the news media of Taiwan Zhongshi and Apple Daily!

This professional campaign titled 'Miacare-Chapter of good at eyes skill' was published in Taiwan in June, 2022. It was created by ad agency: Heartbeat Creative Lab. This Digital medium campaign is related to the Other industry and contains 2 media assets. It was submitted over 1 year ago.


Advertising Agency (School): Heartbeat Creative Lab,Taipei,Taiwan
Creative Director-Akira Chen
Account Supervisor-Katherine Huang
Art Director-Tina Hsu、Daiki Kuo、 Long wenzhu
Copy Writer-Bryan Shen

Curtice Brothers


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