Description
Over the past 5 years, Capgemini's brand building efforts have been driven by a single focus: positioning the brand in the top tier of its industry. From its first global campaign in 2021 “Get the future you want”, Capgemini has now shifted to a more immediate pragmatic approach of getting it done with a new brand promise - “Make it real”.
Publicis Conseil was tasked with launching this new positioning and came up with an insight which is familiar in the consultancy business: there are many who are there to give you the smartest buzzwords and advice, but most of the time it's “easier said than done”.
The campaign is on air on both sides of the Atlantic including a 60sec film showing CEOs during different moments of their day meetings, business trips, and restaurants reacting to overwhelming pieces of advice provided by multiple advisors. Thanks to the internal voice mechanism, the film is designed to be deployed internationally.
A digital and DOOH campaign shows these insights, tailored to each DOOH location.
The campaign, first launched on Sept 4th for Ryder Cup, is aired in January 2026 during the World Economic Forum in Davos and will also be played through a DOOH installation at Zurich Airport. If some of the advice makes you think of your own daily business life, it will surely bring a smile to your face and may even inspire you to make it real!
This professional campaign titled 'Make it real' was published in France and Multinational Worldwide in January, 2026. It was created for the brand: Capgemini, by ad agency: Publicis Conseil. This Film and OOH Outdoor media campaign is related to the Professional Services industry and contains 1 media asset. It was submitted 16 minutes ago.
