ADVERTISING

Description

The unbalanced eating habits in childhood can impact adult life decisively. An obese child at six years old, for example, has a 50% chance of being an obese adult, while a teenager has 70-80% chance.

This professional campaign titled 'Magic straw' was published in Brazil in April, 2016. It was created for the brand: Sabara Children's Hospital, by ad agency: mcgarrybowen. This Direct medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted about 6 years ago.

Credits

Advertising Agency: mcgarrybowen, São Paulo, Brazil
Creative: Valdir Bianchi
Planning: Luciana Mendes
Media: Renata Valio
Creative Director: Werner Pöckel
Art Director: Marcelo Maeda
Copywriters: Felipe Nepomuceno, Felipe Sato
Account Director: Thiago Fernandes
Account: Patricia Beliche
Broadcast Production: Lívia Canto, Juliana D'Antino, Juliana Arantes
Planner: Mateus Iglesias
Media: Dayana Luiza Pedroga Chaves, Rosane Sommer Rocha
Tecnolology: Fernando Hamrourch, Wellington Pinho
Production director: Eliana Barros
Production company: Digital 21
Director: Arthur Maringoni
Audio company: DaHouse Audio

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