Ad Babies,, didn't sit well with the students of BAS. Creative Belgium stated that fewer and fewer young talents choose a career in advertising. The creative youngsters however are convinced that they are living proof that a whole new generation of creative talent is ready to join the ranks of the industry. To prove this, the BAS students, in collaboration with production company Denzzo and advertising agency Dallas Antwerp, came up with a campaign to put themselves in the spotlight. The baby that was delivered to the doorsteps of the top of the Belgian Advertising industry, provoked the necessary reactions.

This student campaign titled 'Save your sperm!' was published in Belgium in April, 2016. It was created for the brand: Belgian Advertising School, by ad school: Belgian Advertising School. This Ambient medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted almost 8 years ago.


Advertising School: Belgian Advertising School, Mechelen, Belgium
Creatives: Thomas De Boeck, Nicolas Van Gucht
Supervisor: Stijn Gansemans
PR: Innie Tran
Production Company: DENZZO
Junior Account Manager: Ken Boucquiaux
Producer: Bea Catteuw
Director: M.Bondt
DOP: Jannes De Leest
Sound: Jeroen De Meyer


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