On February, 24, Ukraine awakened and has never slept since.
This has been a single day of 672 hours so far.
We start every morning without the ability to plan beyond 24 hours ahead.
The view has narrowed, yet not faded. We cannot make plans, so there are only instant actions to take: standing a pharmacy line for L-Thyroxine, providing the folks with essential products, tending to every unattended pet around, supporting our heroes financially, feeding our youngest and eldest and keeping them warm, hearing a kind voice on the phone or reading the ‘I’m safe’ text,—exhaling.
We grew a lot throughout this month, and our ambitions grew along with us.
We don’t know where to schedule gym, cycling, or movies, a hairdo appointment, shopping, or a night out with friends—for we are all busy working on a single plan named Ukraine. It’s bigger than every one of us, that sleep in a comfy bed, than food delivery, than vacation tickets, for the long-awaited concert or a new superhero movie in theaters—we are watching one in real-time right now.
Our plan is freedom and victory.
And each one of us is doing amazing at it. Giving up is not an option for sure.
This is a national rebirth.
This is us, Ukraine.
This professional campaign titled '672 HOURS: A MONTH OF WAR' was published in Ukraine in March, 2022. It was created for the brand: Ukraine, by ad agency: Senate Agency. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 6 months ago.
Advertising Agency: Senate Agency, Kyiv, Ukraine
Co-founders: Nata Lesko, Roman Kondratiuk, Sergii Lesko
Creative Director: Yaroslav Lerman
Creative Copywriter: Tetiana Omelianiuk
Copywriter: Sonya Kaminska
Director, Video Editor: Danya Ponomarenko
Project Manager: Iryna Tomchuk
Voice Over: Inna Gelevera
Creative Contributor: Yana Levytska